EPS: 55: Google is breaking up, Ad Agency Pricing models suck and Small Business need your help

Summary

 

In this conversation, the hosts discuss various topics including the Olympics, trends in the marketing industry, and the challenges faced by small businesses. They also delve into the different compensation models used by ad agencies and the impact of Chinese manufacturers on the retail industry. The conversation highlights the importance of supporting small businesses and the need for a balance between performance-based and hourly billing in agency compensation. The conversation explores the future of small businesses and the potential impact of big companies and overseas competition. It also discusses the recent ruling that Google has an illegal monopoly on search and the potential consequences for the company. The hosts speculate on the possibility of Apple launching its own search engine and the implications for the advertising industry. They also touch on Apple's need for a new innovative project and shout out a friend's business.

 

Keywords

Olympics, trends, marketing industry, ad agencies, compensation models, small businesses, Chinese manufacturers, retail industry, small businesses, future, big companies, overseas competition, Google, illegal monopoly, search engine, Apple, advertising industry, innovative project, shout out

 

Takeaways

• Supporting small businesses is crucial for their survival and growth.
• The marketing industry is experiencing changes in compensation models for ad agencies.
• Chinese manufacturers are having a significant impact on the retail industry.
• •A balance between performance-based and hourly billing can be an effective compensation model for agencies. The future of small businesses is uncertain due to competition from big companies and overseas competitors.
• The recent ruling that Google has an illegal monopoly on search could have significant consequences for the company.
• There is speculation that Apple may launch its own search engine, which could disrupt the advertising industry.
• Apple needs a new innovative project to maintain its position in the market.
• Shouting out and supporting friends' businesses is a way to promote small businesses and encourage community support.

Sound Bites

• "Your friends and family probably never wanna buy from you."
• "Agency compensation is a huge tension point in the industry right now."
• "Chinese manufacturers will have the majority shareholding of clothing being sold in America."
• "They're here to stay is what I'm trying to get at. And we're just going to start to see it evolve."
• "Those will probably go away and that's a very real thing that we should be ready for."
• "I don't believe the majority of America will support small businesses."