EPS 53 - Baby Boomers: Wealth & Influncers

Episode 53 ROS

Baby Boomers: The Lost Generation

We talk so much about TikTok, Gen Z, young audiences, cool hip trends. This week, we are going to flip the script a bit and talk about Baby Boomers, the lost generation. They don’t always get the love we give, and we tend to only spray ad champagne on brands who do a kickass job at winning young people. But let’s not underestimate old folks. 

Sameer - a deep dive into the profile of Baby Boomers, and some surprising facts about them that often get overlooked

Adeel - 2 brand spotlights whose business relies on baby boomers and talk about how they market to them. (AARP & MyPillow)

Salim - 2 brand spotlights who generally appeal to young people but surprisingly resonate with baby boomers (Honda Element & Facebook)

Sameer - 1 brand spotlight that is built to last and resonate as we get older (Costco)