EPS 52 - Kamal Harris Marketing, Olympics Marketing Winners & Losers and Mystery Money machines

Summary

In this conversation, Salim and Sameer discuss various topics including Kamala Harris's marketing campaign, brands' involvement in the Olympics, Southwest Airlines' seating policy change, and Google's decision to backtrack on removing third-party cookies. They highlight the success of Kamala Harris's campaign in resonating with Gen Z and the power of storytelling in political marketing. They also discuss the branding efforts of Figs and Sephora in relation to the Olympics. Additionally, they critique Nike's branding for the Olympics and Southwest Airlines' decision to remove open seating. Finally, they touch on Google's change in plans regarding third-party cookies. In this conversation, Sameer and Salim discuss three main themes: the elimination of cookies by Google, companies with hidden revenue streams, and the power of reactive marketing. They explore the implications of Google's decision to remove cookies and the impact it has on advertisers and privacy concerns. They also highlight examples of companies like McDonald's, Sony, and Costco that generate significant revenue from unexpected sources. Lastly, they discuss the effectiveness of reactive marketing through examples like Oreo's Super Bowl tweet, Coors Light's response to a baseball game incident, and California Pizza Kitchen's reaction to a TikTok video. Overall, the conversation emphasizes the importance of adapting to changing trends, finding alternative revenue streams, and leveraging real-time marketing opportunities.

Keywords

Kamala Harris, marketing campaign, Olympics, branding, Southwest Airlines, open seating, Figs, Sephora, Nike, Google, third-party cookies, cookies, Google, privacy, advertising, revenue streams, reactive marketing

 

Takeaways

• Kamala Harris's marketing campaign successfully resonates with Gen Z and utilizes social listening to create authentic content
• Figs and Sephora demonstrate effective branding efforts in relation to the Olympics
• Nike's branding for the Olympics receives criticism for its design choices
• Southwest Airlines' decision to remove open seating may impact customer loyalty
• Google's decision to backtrack on removing third-party cookies reflects the need to maintain advertising revenue Google's decision to eliminate cookies has significant implications for advertisers and privacy concerns.
• Companies like McDonald's, Sony, and Costco generate substantial revenue from unexpected sources.
• Reactive marketing can turn potential crises into positive brand moments and promotions.
• Authenticity and brand voice are crucial in successful reactive marketing.
• Partnerships with other brands can be an effective way to promote movies and entertainment properties.

Chapters

00:00.   Introduction and Discussion of Previous Interview
01:17      Kamala Harris's Marketing Campaign
09:02     Branding in the Olympics
16:14      Southwest Airlines' Seating Policy Change
20:24     Google's Backtrack on Removing Third-Party Cookies
21:44      The Impact of Google's Cookie Elimination
24:05     Companies with Hidden Revenue Streams
32:03     The Power of Reactive Marketing