EPS 46 - Mad Men Lab - Blockbuster | Kodak | Banana Republic

Summary
In this conversation, the hosts discuss the revival of three brands: Banana Republic, Blockbuster, and Kodak. They analyze the past successes and failures of each brand and propose strategies to bring them back to relevance. For Banana Republic, they suggest reigniting the explorer spirit and becoming the go-to brand for travel fashion. For Blockbuster, they propose creating a classics movie-only streaming service that combines nostalgia with convenience. And for Kodak, they recommend leveraging the vintage aesthetic and targeting photography enthusiasts with a Kodak app and immersive experiences.

 

Keywords

brand revival, Banana Republic, Blockbuster, Kodak, travel fashion, classics movie streaming, vintage aesthetic, photography enthusiasts

Takeaways

• To revive a brand, it is important to understand its past successes and failures.
• Reigniting the core values and identity of a brand can help bring it back to relevance.
• Combining nostalgia with modern convenience can attract a loyal customer base.
• Partnering with content creators and creating immersive experiences can generate buzz and engagement.
• Building a strong brand positioning and marketing strategy is crucial for a successful revival.

Titles

• Kodak: Leveraging the Vintage Aesthetic
• Blockbuster: A Classics Movie-Only Streaming Service

Sound Bites

• "Your MAVS suck, guys."
• "The increase in travel and exploration with today's generation presents an opportunity for Banana Republic to become the go-to brand for travel fashion."
• "Bringing back Blockbuster as a classics movie-only streaming service can tap into the nostalgia for old movies and create a unique viewing experience."

Chapters

00:00 Introduction

03:04 Reviving Banana Republic: Reigniting the Explorer Spirit

15:32 Blockbuster: A Classics Movie-Only Streaming Service

32:20 Conclusion