EPS 41: Marketing trends & refreshes: bumble, Umax App, not beer, liquid IV

Navigating New Horizons: Brand Movements and Refreshes

 

In this week's episode, we explore the dynamic shifts in the marketing landscape and the rejuvenation of brand identities. Our discussions are segmented into three insightful parts:

 

Segment 1 - Brands on the Move: Dive into what's currently trending in the marketing world. From the intriguing Umax app to Zillow's engaging Bluey ad and the strategic pivot of Hollister from brick-and-mortar to online, we cover a spectrum of brands making significant moves. We also delve into the influential power of reviews with a look at MKBHD's take on Humane & Fisker Ocean.

 

Segment 2 - Recent Brand Refresh: We analyze and share our thoughts on the latest brand refreshes that are reshaping perceptions and reinvigorating consumer interest. Discover the transformations of Bumble, Liquid IV, and the transition from Lifetime Fitness to simply Lifetime, along with other notable refreshes.

 

Segment 3 - In-Person vs. Online Engagement: In this discussion, we assess the shifting strategies of companies as they navigate the balance between online presence and in-person engagements. This segment focuses on how both B2C and B2B entities are adapting to a world where physical presence is becoming increasingly valued alongside digital interactions.

 

Join us as we unpack these developments, providing unique insights into how brands are adapting, transforming, and thriving in today's fast-evolving market.