Episode #18: Fruit Gushers are growing up. Skims launches its menswear line with superstar athletes. When theft becomes content. Asics says you chase a feeling, not a number when you work out.

General Mills rebrands its famous fruit snack brands - Fruit Gushers, Fruit Rollup and Fruit by the Foot. Skims gets in to menswear with superstar athletes as the face of the lineup. French running shoe store encourages people to steal their shoes from their store. Asics finds a deep insight about the mental impact of exercise culture.