Episode #11: ”Ditch the Vape” is the next-gen Truth ad. Bud Light bounces back with football. Haagen-Dazs goes for luxury scoop shops. JCPenney’s $1 billion investment. EV is all over the place.

"Ditch the Vape" focuses on opportunity cost instead of health costs. Bud Light is trying to put the drama behind them and come out strong for football. Haagen-Dazs redesigns its storefront to make it a date night destination. JCPenney is trying to make a comeback (again) with a $1 billion investment. More celebrity-backed consumer goods - this time is D'Amelios and snacks. EV is allegedly the future of auto, but it's going through a really confusing phase.