Ep. #28 The Collaboration Episode: Stanley Does it Again, Nike and Dove try to fix Body Image Issues, and Peloton Classes on TikTok

Summary

The conversation covers various collaborations, including Stanley Cups, Peloton's partnership with TikTok, and Nike's collaboration with Dove. The hosts discuss whether these collaborations are duds or studs. They also highlight Lil Nas X and Gardyn as brands to watch. 

 

Takeaways

• Collaborations can be successful when they align with the brand's values and target audience.
• Marketing plays a crucial role in the success of collaborations, as seen in Stanley's turnaround.
• TikTok's collaboration with Peloton may not be a strategic move for both brands.
• Nike's collaboration with Dove highlights the importance of body confidence in women's sports.
• Lil Nas X's controversial statements and actions generate anticipation and buzz for his upcoming projects.
• Gardyn by Brando's innovative home gardening system addresses the need for sustainable food production. Controversial statements made by company founders can have a significant impact on a brand's reputation and customer perception.